Drastic changes and turbulence in macro-economic factors have the greatest impact on banks target market attractiveness in Iran. It is assumed that conventional segmentation models at the corporate level are not efficient for banking system. This study aims to develop a new segmentation model at the industry level for banks of Iran. For this purpose, structures and variables at the industry level were identified and defined by reviewing the literature and with the help of bank experts in focus group sessions. Then, data of ISIC 3-digit factories with 50 and more employees were extracted from Iran Statistic Center and Tehran Stock Exchange databases during 2005-2013. We used Hierarchical Cluster analysis in each year and identified 4 study groups across 9 years. We found that identified groups are significantly different regarding industry size, deposit and loan market size, industry growth, deposit and loan market growth, profitability, investment risk, and transaction with other industries.

Background: The aim of this study was presenting a human resource auditing model strategies in hospitals affiliated to social security organization. Methods: This study was conducted using a qualitative method. The statistical population of the study included audit and human resources elites in hospitals affiliated with social security in Kerman, ten of them were selected using purposeful (non-probabilistic) sampling method. During the study and survey of experts, 106 indicators for the implementation of functional and macro level strategies were identified and were placed in the form of 15 concepts. The content validity index of the questionnaire was confirmed with a value of larger than 0. 79. The developed questionnaire was submitted to 10 human resources experts. Kappa coefficient index has been used to determine the reliability, Fuzzy Delphi technique and cognitive mapping method are used to analyze the data of this study. The data in the final cross-matrix questionnaire were used as input data for the Ucinet and NetDraw system to design the pattern. Results: 106 Indicators were determined under 15 categories including mental, psychological, physical and scientific skills, interaction, allocation, organization, supervision, thinking, professional, cognitive, individual, interpersonal, strategic and managerial. It was individual skills. Management skills were identified as a focal node called the ego with nodes directly connected to the alter. Conclusion: The results of the present study can be used by managers to the rules, goals and macro policies of related organizations.

One of the most important challenges that managers face today is decision making and policy in the field of advertising. The field of policy-making is very important as it affects the decisions of most policy makers. Therefore, the purpose of this study was to provide a model of tourism advertising policy by emphasizing the role of public organizations. The subject of this research is the Ministry of Cultural Heritage, Tourism and Handicrafts of the Islamic Republic of Iran. The research approach has been mixedmethod. In the qualitative part, the grounded theory method of the foundation is used. In the quantitative part, the structural equation modeling approach using smart-PLS software has been used for data analysis. Finally, macro-level advertising policy-making was categorized based on the concepts obtained in the form of 7 dimensions of targeting, resources and tools, administrative factors, policy-making players, environmental conditions, executive personality and executive skills. Findings from the quantitative part of the research were performed by GOF test, which confirmed the extraction model.

Introduction we are currently witnessing that, in terms of science production, the gap between the North and the South countries is still remaining despite plenty and diversehigher education institutions and their worldwide development across the world, and the science has not appropriately developed in all countries in parallel with the proliferation of actors in the field of science. In other words, many of the studied countries have completed the popularity and democratization stage in higher education, though only a few were able to achieve sustainable production of science alongside accessing higher education. The author in the present study seeked to findthe conditions needed by a society to achieve academic development in parallel to higher education...